A market overview in quick-reference story and mixed-content format (e.g., data, bullets, analyst quotes) designed into an engaging infographic format.
Provides audience-essential data and analyst commentary on want-to-know and need-to-know market considerations. Adapted from published research.
Topic discussion is completely vendor- and product-neutral - i.e., no specific company or product names are cited.
Business and technology challenge-and-solution discussion (article style) between your customer and IDC in an:
The Executive Brief provides vendor-independent market and technology thought leadership, addressing specific concerns and needs of the target audience.
Produced in a 6–8 page, key-issues focused and research-grounded format, make these a high performer in lead generation programs.
An insightful, read-and-forward summary of the key discussion points taken from an IDC run or facilitated Executive roundtable.
Authored by the IDC analyst presenter and can be used for both attendees and non-attendees.
Short IDC analyst commentary in a recorded video format on a specific topic of interest.
Final distribution is a video file in an IDC-branded format.
Commentary to convey the most important information and complete message to time-constrained listeners.
Topic of discussion to be vendor and product independent, focused on market or technology trends/predictions that specifically address the concerns and needs of your target audience.